What are your visions for your partnership with Wyndham Hotels & Resorts – and how would you describe the match between you?
“Wyndham Hotels & Resorts is the world’s largest hotel franchise company, represented worldwide and with 77 million loyalty members. They have a strong international sales team with global customers, which means that in future we will gain a strong standing in the market, not least when we open our first hotel in Copenhagen in January 2021.
“So, our collaboration means that we will attain significantly better exposure to foreign tourists, businesspeople and the conference and congress market when travellers search for hotels in Denmark. That is not the case today. As I see it, we are currently competing with other hotels for the same customers in Denmark. I see this collaboration as giving us a global market that is significantly larger.
“Our longstanding and solid expertise in meetings and conferences as well as our award-winning concepts are a good match with the Wyndham brand. I think we can learn a lot from each other.”
The conference industry is experiencing many changes. On the one hand, it is expanding, yet on the other hand, we are seeing a greater awareness of the environmental cost of travel among businesses in Scandinavia, many of which are now studying online alternatives to physical meetings. How are these developments affecting the product you offer?
“I don’t think one excludes the other. Firstly, we at Comwell have been aiming for sustainability since 2015. An undertaking for which we have gained a lot of recognition and awards both at home and abroad. We clearly notice that our customers are increasingly choosing partners who take their CSR policy seriously and can contribute to the customer’s ‘green journey’.
“Secondly, we have never been more innovative than in current years. We are constantly developing new concepts and learning tools both internally and in collaboration with external partners. Naturally, we do this because as a meeting and conference provider, we really need to reflect the reality we live in. In just a few years’ time, we will be confronted with a whole new generation that is used to communicating and meeting in completely different ways than we do today.
“I don’t think the need to meet face to face will ever become redundant. We just need to think of new methods and tools for our concept and new offers for our customers.”